All Posts by Himanshu Sheth

|In: startups|Last Updated: | 1 Comment

In a first, fintech startup MoneyTap, is launching India’s first App-Based Credit Line, in partnership with banks, and directly targeted at consumers. MoneyTap enables consumers to get instant credit from partner banks at the tap of a button on the app.

Credit Line, a facility that was only available for businesses until now, is now being made available to consumers. “Credit Line” means that the bank will issue a limit of up to INR 5 lakhs, without any collateral or charging any interest. Against this limit, using the MoneyTap app, consumers can borrow as little as Rs. 3000 or as much as Rs. 5 lakhs and repay it as EMIs from 2 months to 3 years. The interest is paid only on the amount borrowed and the rates can be as low as 1.25% per month. The limit also gets automatically replenished as soon EMIs are paid back.

Any salaried employee can download this free Android app and in a few minutes, using a patent-pending Chatbot interface, provide all the information typically required by banks. The app securely connects with the banking systems to give them not only an instant approval but also a credit limit, depending on individual credit history.

MoneyTap launched in partnership with their banking partner, RBL Bank, one of India’s fastest growing banks. RBL’s technology enables MoneyTap to provide instant decision and instant access to money, 24/7, irrespective of holidays. Though all actions are initiated on the MoneyTap app, per RBI guidelines, all financial transactions such as billing, repayment or withdrawals will directly be with the bank using secure APIs. As an added convenience for shopping needs, a “MoneyTap RBL Credit Card” is also provided for the user. This is a regular MasterCard Credit Card that is accepted at all locations and for all card purchases – offline and online.

The MoneyTap app is available on Android Playstore to all salaried employees, living in Delhi NCR, Mumbai, Bangalore, Hyderabad and Chennai. The company is planning to expand in other cities as well in the next few months. Qualified customers, after completing the KYC, will pay a one-time Line setup fee of Rs. 499 + tax in their first month bill from RBL Bank. This includes the cost of issuing the limit for the customer, a Free MoneyTap RBL MasterCard and a slew of other benefits. There are no hidden fees or charges and every time the customer chooses to take an EMI, they will be shown the interest & any other applicable charges and the customer will be required to provide explicit consent before borrowing.

Harjeet Toor, Head – Cards, Retail & MSME Loans and Financial Inclusion, RBL Bank said

We are delighted to partner with MoneyTap to launch India’s first app based Credit line. We have integrated MoneyTap’s technological innovation with our own banking system to provide a never-before 24/7 experience for users without compromising on security and compliance issues. With this cutting-edge technology, we aim to offer many more personalised services to our customers.

Bala Parthasarathy, CEO & Co-founder, MoneyTap said

Growing up in India in the Eighties and Nineties, and coming from middle-income group families, we have all faced shortage of additional funds at some point. At MoneyTap, we are on a mission to change this and make credit accessible to those who deserve it. The ubiquitous presence of smartphones and initiatives such as Aadhaar has made it possible for us to develop a truly powerful and disruptive financial instrument. The credit line for consumers with accessibility through an app is a new concept in India and we are excited about the opportunities it can bring to thousands of millions of Indians. We are extremely thankful to RBL to have trusted us and delighted that they are equally passionate about solving the existing problem of easy and quick access to credit.

How MoneyTap works

About MoneyTap

MoneyTap is a Bangalore-based fintech startup, founded by serial entrepreneurs Bala Parthasarathy, Anuj Kacker & Kunal Varma, who are IIT/ISB alumni. Bala has co-founded multiple startups in Silicon Valley including Snapfish (sold to Hewlett Packard), which he helped grow to 100M users and $300M in revenue. After moving to India in 2007, he volunteered for UIDAI under Nandan Nilekani before starting AngelPrime in 2011 (now Prime Venture Partners) where he helped create companies like ZipDial (sold to Twitter), EZETap, Happay, etc. Kunal (ex Texas Instruments) & Anuj  (ex Airtel & JWT) co-founded Tapstart that grew to 300K users and turned profitable in 2 years. They exited this venture in 2015. MoneyTap works in very close partnerships with various banks and other financial institutions to make the process painless and on-app. For more information, please visit MoneyTap

|In: Review|Last Updated: | 0 Comments

There is a famous saying by the philosopher Heraclitus – The only thing that is constant is change. The ‘thing’ in the saying could be an individual, organization, team, technology or any term that you can think about. In today’s fast paced life, technology and its growing use across various sectors is acting as a Change Agent.

Image Source – First Mover Advantage

Technology: Adapt, Innovate or Perish

Nokia, once an unprecedented pace-setting phone maker lost the race to its competitors, since they totally failed to keep track of their competitors’ strategies and could not adapt at the right moment of time. Like Nokia, you would find many such companies that were once market leaders in their respective segments, but have now lost the race since they could not adapt to the rapid market demands.

Housing Sector: Mounting challenges

Urban Housing has been facing numerous challenges like rising infrastructure costs, increasing inflation, maintaining construction quality, increasing manpower costs and so forth. Raising funds is the biggest challenge for most real-estate developers. It is labor and capital intensive industry and rise in the overall costs makes it very difficult for developers to offer homes at affordable prices.

Prolonged regulatory processes also lead to delays in project launch and project completion. This is where the Real Estate Regulator Bill (RERA) would play a critical role in streamlining these processes. To keep costs down, technology has played a vital role in each sector including housing.

Technology: Usage in the Housing sector

Technology has become an integral part of the housing eco-system as well. Smart security systems, intelligent heating and cooling control systems, advanced construction techniques, etc., not only generates a WOW factor, but also helps the housing developers minimize construction costs. To counter attack the mammoth problem of ‘project delays’, developers are now adopting new technologies in order to reduce the turnaround time.

Sobha: Torchbearer in technology adoption

Talking about technology in the field of construction, one company that has been spearheading this race is Sobha Limited. Sobha Limited’s project Sobha Habitech is touted as Bengaluru’s first Smart Home. With their latest project – Sobha Dream Acres, they have taken a huge leap forward, thanks to the use of #Precast #Technology.

With precast technology, Sobha Dream Acres has been able to reduce the overall cost without compromising on quality. Sobha Limited has managed to complete the first 200 homes of Sobha Dream Acres, 20 months prior to its completion date, which is way #AheadOfTime.

Sobha Dream Acres: Advanced Technology. Better homes, faster delivery

Sobha is one of the very few builders in the country to use Precast Technology in the residential segment. Use of precast could minimize projects costs and also offer best-in-class homes to customers at an affordable price.

Sobha is the only construction company in the country to have all its activities backward integrated. They are experts in their field; be it architectural, mechanical, electrical, etc., which is why their brand builds trust in the minds of customers.

Sobha Dream Acres: Precast Technology, the game changer

There might be a question in the minds of customers about the durability of Precast Technology. The team at Sobha has ensured that they effectively communicate its value to customers via videos and blogs.

Let’s look into how Precast technology has helped Sobha to take the huge technological leap!

Precast concrete is produced by casting concrete in a reusable mold. It is cured in a controlled environment, transported to the site and lifted into place. Sobha has a precast plant that spans over an area of 76,000 square feet. The in-house precast plant has helped Sobha complete construction 25% faster than the normal conventional methods.

This video from Sobha Dream Series Youtube channel dives deep into Precast technology and it’s benefits for home buyers:

From the customer’s perspective, the advantages of using Precast technology is given below:

Image Source – Sobha Dream Acres

Sobha Dream Acres: Conclusion

With Precast Technology, Sobha has started a new chapter in the book of Budget Housing segment. Though many of Sobha’s competitors spend huge money on marketing, Sobha’s superior products and technological advancements do the talking.

To conclude, Sobha Dream Acres is a game-changing project not only for Sobha Limited but for the customers too, since Precast technology and further advancements could be a big boon to those willing to buy ‘Quality Affordable Homes’!

If you are a proud flat owner in Sobha Dream Acres or plan to buy a home or want to know more about Precast technology, please leave your question/feedback in the comments section…

|In: Accelerator|Last Updated: | 0 Comments

There is a dialogue in the Web Series TVF Pitchers from TVF Play – ‘India’s future would be shaped by entrepreneurs and it is their ideas that would play a crucial role in India’s growth‘, that is very relevant in the current scenario. India is on the cusp of the entrepreneurship wave and grass-roots level initiatives like Make In India, Digital India, India Stack (UPI, eKYC etc.), Startup India Fund etc. are opening up new avenues for aspiring entrepreneurs in India. India did jump four spots in Easy Of Doing Business Index but yet there is lots of work to be done (Source*) so that the conditions are more conducive to starting as well as winding-up of businesses.

Apart from the conducive entrepreneurial environment, there is a dearth of focused groups for idea validation, converting ideas into a viable business, connecting with fellow entrepreneurs, connecting with investor community (Angels, Early stage VC’s), getting early-adopters for products, etc. Mentors can act as a motivational device for a startup, they can provide guidance through their domain expertise as well as much needed motivation! Effective Mentorship & Guidance was one of the key factors for the success of RedBus (Source*). To summarize, each and every torch bearer is critical in building a vibrant startup ecosystem.

As mentioned in Startup Revolution, a community is a core part of the startup eco-system and must be built with a bottom-up approach, not top-down. Startup Accelerators play a vital role in community development and that is the reason number of accelerators have been on the rise. However, the impact an accelerator has in a startup’s journey would vary depending on the program. Many accelerators welcome entrepreneurs that have business ideas in Ideation Stage whereas some require the ideas shaped in the MVP Stage. Seed capital, Mentoring, Infrastructure are the key pillars of Startup Accelerator. During my tenure with a startup – Anaxee, the team at the Nirma Labs incubator (used interchangeably with accelerator) played a crucial role in shaping up the idea to MVP along with providing the Seed Capital.

One such accelerator that aims to be a significant player in the development of the entrepreneurship eco-system in India is Espark-Viridian. Espark-Viridian is a joint initiative of Entrepreneurial Spark, UK, and Viridian Ventures. It has a network of accelerator centers that follow a program based approach to foster entrepreneurship. Espark UK has an amazing track record with more than 650 Enabled Startups with a success rate of 88%.

Irrespective of whether a startup is in the ideation phase or growth phase, entrepreneurs are welcome to apply for the October 2016 batch. Espark-Viridian has launched the #StartSomething campaign and expanded the accelerator program to Chandigarh and Mumbai. Hence, entrepreneurs irrespective of their current location can apply for the October batch for the Mumbai, Chandigarh, Delhi or Gandhinagar centers.

The Espark-Viridian program is an 18-month long program that can be very crucial for accelerating your business to the next stage. That duration would help them validate their idea, get initial traction and make their ideal market-fit. That is the primary reason, the program is built on the following pillars that are key to the entrepreneurial eco-system:

Validation and MVP Design: Develop an initial prototype of your product with minimum investment.
Funding Readiness: Transform ideas into viable businesses by helping entrepreneurs explore new avenues and validate the product. Pitch to investors for follow-on funding.
Enablement and knowledge sharing : Industry experts, successful entrepreneurs would be invited to empower startups. Each team would have a Mentor who would be a Subject Matter Expert in that particular domain. Enablers keep the team motivated and play a vital role in shaping the idea into a workable product. Check the mentors associated with Espark-Viridian program here

In order to address requirements of the startups that enroll for the program, Espark-Viridian has tied up with AWS Activate, Paytm, HeadStart, IAmWire, YourStory, and Kotak Mahindra Bank.

Some of the startups that Espark-Viridian has worked with can be found here. If you are an aspiring entrepreneur looking for idea validation or to shape your idea to MVP or to take your startup to the next level of growth, you can apply for the Espark-Viridian Program

Follow Espark-Viridian for updates on Facebook, Twitter, LinkedIn, and YouTube

In a nutshell, startup accelerators can have a positive impact on the startups associated with them, though it might vary depending on the program. Irrespective of the potential of impact, accelerators do have a positive effect on the eco-system!

|In: acquisition|Last Updated: | 0 Comments

GO-JEK, Indonesia’s largest start-up has acquired Pianta, a Bengaluru-based home healthcare services start-up for an undisclosed amount. This is the third Indian acquisition by the Indonesian unicorn following its previous buys in 2015:Bangalore-based C42 Engineering and Delhi-based CodeIgnition. The acquisition will help fast track the development of GO-JEK’s logistics and transportation platforms to support its fast-growing Indonesia operations.

As part of the acquisition, the newly acquired firm will be wholly integrated into GO-JEK’s India arm, GO-JEK Engineering India. Based in Bangalore, GO-JEK Engineering India focuses on product innovation, mining data and crafting consumer experiences for its parent company GO-JEK. The company is looking to double its existing India headcount of 70 employees in the coming months.

Nadiem Makarim, Founder and CEO of GO-JEK Indonesia said

At GO-JEK, we constantly seek to continue to push the boundaries of innovation. Pianta’s role will be very important to strengthen our technology excellence to bring the best services for customers. We believe this acquisition will advance our mission to become the largest on-demand application of choice for all Indonesians.

Run by SLX Logistics Pvt. Ltd., Pianta is a marketplace for home healthcare services that helps discover and book appointments with healthcare providers who provide home visits for physiotherapy, nursing and lab sample collection. The start-up had raised an undisclosed seed funding in May 2016 from Freecharge founders Kunal Shah and Sandeep Tandon.

Founded in 2015 by former Ola and Flipkart executives Swaminathan Seetharaman, Ganesh Subramanian and Nitin Agarwal, Pianta has over 250 home service providers listed on its platform. Seetharaman has worked with Ola as vice president of engineering while Subramanian was earlier principal architect at Ola. Agarwal was earlier a director of engineering at Ola.

The acquisition will see the three co-founders strengthen the core leadership team at GO-JEK Engineering India, led by Sidu Ponnappa, whose tech firm C42 Engineering was bought in 2015 by GO-JEK, as its Managing Director.

Swaminathan Seetharaman, CEO & Co-founder, Pianta said

GO-JEK provides us with a great opportunity to leverage the capabilities that we at Pianta have built in the domain of on-demand delivery and logistics. It presents us with a large canvas to create a much larger impact and to create it faster

Funded initially by the likes of Sequoia Capital and Yuri Milner’s DST Global, GO-JEK is currently the fastest growing start-up in South Asia and the largest in Indonesia in terms of valuation, funding raised and number of transactions. Having started as a bike-taxi business, the start-up has diversified into food delivery, one-hour courier delivery, grocery delivery and even has aggregated trucks on its platform. It has partnered with 200,000 motorcycle drivers and 5,000 trucks across Indonesia, all of whom, collectively cover an average distance of 4.5 million kilometres daily.

Last month, GO-JEK had secured more than $550 million in a new round of funding led by KKR and Warburg Pincus LLC, the largest ever for an Indonesian technology start-up. The start-up competes against the likes of Uber and Grab, two private car-hailing start-ups in Indonesia’s burgeoning ride-hailing industry.

With over 20 million app downloads, GO-JEK’s platform powers the Indonesian equivalents of Ola, Paytm, Swiggy, Grofers, Zomato, Dunzo and UrbanClap at a comparable scale. Its GO-FOOD business alone does more daily orders than all Indian food tech start-ups combined.

The company is actively looking for talent for key operations like data science, mobile, security and DevOps as it looks to shore up its technology operations in Bangalore and Singapore.

About GO-JEK Engineering India

GO-JEK Engineering India is the Bangalore-based product development centre of GO-JEK., Backed by Sequoia Capital India and DST Global, GO-JEK is one of the most watched start-ups in Southeast Asia having acquired two Indian technology companies – C42 Engineering and CodeIgnition in 2015. The GO-JEK Engineering India team comprises of developers, data scientists, designers and product managers who work on product innovation, mining data and crafting consumer experiences. The company takes pride in its world-class product engineering team who have a deep-rooted passion for working with the engineering community in India on topics such as innovation, education and Open Source. For more details about GO-JEK, please visit www.go-jek.com

|In: Marketing|Last Updated: | 0 Comments

The main difference between social media and digital marketing is that social media is included in digital marketing. A lot of people today wrongfully believe that if they engage on main social media platforms they perform digital marketing, which is not necessarily true. Contrary to popular belief, a successful digital marketing campaign is made up of several other components, social media included.

The links between digital marketing and social media

In layman’s terms, digital marketing is all about building awareness and advertising a product or band by making use of numerous digital channels, not just social media. Main components include:

  • Internet marketing – Search engine marketing (SEM), web, mobile markets (Apple Store and Google Play), email marketing, smartphones, online banner marketing and social media.
  • Offline digital channels – Digital billboards, TV, SMS, radio, and word-of-mouth

 

As far as social media is concerned, we must mention that it is a fundamental branch of internet marketing. The rise of platforms such as Twitter and Facebook has completely revolutionised the way people interact, shop, advertise their business and of course, socialize. Social media is a broad term we mostly use to describe online platforms that connect people in exchange of information. Google+, LinkedIn, Tumblr, Pinterest, YouTube and Pinterest have become just as important as Facebook. In fact, if you own a website the best way to make yourself known in the online environment is to connect to all.

Main differences between social media and digital marketing

Digital marketing can survive without social media, however social media can’t thrive without digital marketing. That’s because marketing in the online environment includes social media. A multi-channel approach online renders better results, and companies can choose to work with channels that best complements their business mantra. Mobile ads, SEM, SEO and banner ads are all digital. They’re not included in social media. This means that digital alone – from a conventional perspective – is a sole one-way marketing approach.

On the other hand, we have Pinterest, Facebook, Instagram and Twitter just to name a few, which are social media platforms. However, without engagement and interaction using digital marketing, these platforms would be useless when attempting to market a business. Sharing and commenting equals social media. The approach can only work when combined with additional media channels, meaning digital marketing in order to create a bigger impact and grab more attention.

The power of digital marketing over social media

Since social media depends on digital marketing, it’s safe to say that social media can’t live on its own in the online environment. Digital marketing alone, is all about online promoting. Many powerful and top-tier technologies are included in digital marketing, including email, websites, apps, messages, and sharing information. The latter approach is directly linked to social media websites.

Nowadays, most businesses operate online. Even though they have a physical office and still conduct offline marketing, they must have an online presence as well in order to boost awareness and improve leads. Unlike social media, digital marketing is a proven marketing strategy, and social media is an important part of that strategy. The array of online channels used to advertise is numerous, whereas social media marketing alone uses different social platforms. As opposite to social media, digital marketing works just as well in the offline environment. It’s not that powerful, but it works. Offline, social media has zero value.

Social media – the favourite branch of digital marketing

Digital marketing loves social media; and social media can’t live without digital marketing, so it’s a win-win. Whether we like it or not, these two are closely tied together. If you want your business to thrive, you need both. It’s the only way to make yourself stand above the competition. Companies of all shapes and sizes need to adopt the right digital marketing tactics to thrive. Decide on a channel – or multitude of channels – that best match with your business goals. Websites need to be linked to both Twitter and Facebook to generate organic visitors. But they also need to use direct mail campaigns and offline strategies to make themselves known to the masses offline.

When mixed together, social media and digital marketing work the best. Your new startup will thrive, online visitors will become paying customers and your website will end up on the first pages of major search engines. But that doesn’t mean offline tactics don’t matter; because they do, especially when attempting to appeal to local communities.

This is a guest article by Denny Averill & DataDial.net

|In: Technology|Last Updated: | 0 Comments

Focusing on the evolution of the Indian Business Process Management (BPM) sector and the role of new technologies in creating a strategic road-map for the future, the National Association of Software and Services Companies (NASSCOM) kick-started the two-day NASSCOM BPM Strategy Summit 2016 in Bengaluru. Growing at a CAGR of over 8%, the BPM industry clocked a total revenue of USD 28 billion during FY-2016. With a share of over 25% of the total IT-BPM exports, the industry added 49,000 employees to its workforce, at a rate of 4.7%, taking the total no. of employees to 1,086,000.

Speaking about the wave of change, Mr. R Chandrashekhar, President, NASSCOM said

Automation, Digitalized processes and new business models are enabling the BPM sector to take a step forward in adopting a more strategic role as compared to being just another outsourcing platform. The next wave of growth for the industry will come from increasing demand of technologies like advanced analytics, social media, mobility and other new technologies, driving demand for specialised services. The BPM sector has always been a major contributor towards the growth and the industry today has a more strategic and intellectual role to play, gravitating towards global competitiveness.

NASSCOM also discussed the preliminary recommendations of its Consumer Interest Protection Task Force (CIPTF) in dealing with reputational risk. These recommendations will be shared with the Government and other relevant agencies in greater detail. The recommendations identify the following intervention points to address cases of tech fraud, and enhance consumer interest protection.  

i. Prevention via development of a common code of practice featuring standards security, privacy and ethical practices

ii. Detection & Reporting by setting up an accessible whistle-blowing mechanism for registering complaints

iii. Investigation through an independent govt. investigation agency with the jurisdiction and power to co-ordinate between governmental agencies and departments

The Indian BPM industry is a leader in the outsourcing business with revenues of US $28 billion, this leadership position is built by providing high quality services as-well-as confidence to overseas clients that data of their customers would be safe and secure in India.

The recommendations and action points put forth by NASSCOM Consumer Interest Protection Task Force, will help create a more secure ecosystem for the industry, enabling it to focus on growing from strength to strength. For the BPM industry to grow to USD 50 billion by 2020, the BPM Council has taken certain focused initiatives to enable this progress. The BPM Council has focused on re-branding and re-positioning the industry from the supply and demand side respectively. In addition to this, the Council is working on building a Centre of Excellence on data sciences and capacity development for emerging players and skill and talent.

NASSCOM also announced the Top 10 BPM exporters in India for the year 2016. Genpact Ltd. leads as top exporter followed by Tata Consultancy Services Ltd. and Wipro BPO in second and third places respectively.

About NASSCOM

NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industries in India. NASSCOM is a global trade body with more than 2100 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 3.5 million professionals.

|In: Technology|Last Updated: | 0 Comments

Intex Technologies, one of the leading consumer durable & IT Peripherals brand, has roped in Indian cricket player and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of Speakers segment.

The Star face has been signed for 1-year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.

Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies said

We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect.

Expressing his excitement on the association with brand Intex, Suresh Raina, Indian Cricket Player and Captain of Gujarat Lions said

I am very happy to begin a fresh chapter with brand Intex. Apart from the love for cricket, music is what unwinds me and Intex speakers have been a predominant name for years. I am looking forward to this association and endorsing the new range of Intex speakers.

The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models. Intex still enjoys a commanding position in Speakers, headphones, UPS and Power Bank.

|In: startups|Last Updated: | 0 Comments

Qyura, from the Spanish word ‘Cure’ aims to educate users on and about the available healthcare solutions around them, enabling them to make informed decisions in case of any medical requirement. Unlike any other e-healthcare providers in the market, Qyura is not just about doctor bookings or medicine delivery, but covers nearly every aspect of healthcare ranging from getting an X-ray done from the nearest diagnostic centre to calling for an ambulance in case of an emergency. Qyura is also the first and only provider in the category which networks hospitals and enables the users to make the right choice.

Image Source - Twitter
Image Source – Twitter

It is a platform that is designed to enhance revenues, reputation and operational efficiency as well as reduce expenditure for the healthcare service providers. The mobile application has been launched in three cities – Kolkata, Mumbai and Bengaluru. Users can also avail all the services offered by Qyura through the website.

In a span of 60 days, Qyura has been successful in partnering with 2000+ medical service providers and boasts of names like SRL, Manipal Hospital, Apollo Spectra Hospitals amongst others.

Additionally, to expand fast and penetrate multiple markets quickly, Qyura will be entering into a Franchisee model. It will support its franchisees by offering them 360° marketing, tech and operational support. The emphasis would be on the philosophy of building up entrepreneurship and corporations through their designed network infused with the company culture.

Commenting on the launch, Siddhant Jatia, Founder & Director, Qyura said

Healthcare in India is still a severely unorganised sector. Patients are subjected to indefinite queues, bad customer service, unequal pricing and most importantly, severe neglect in times of dire need. Moreover, critical information with regards to medical institutions, doctors, blood banks, emergency services – is fragmented, unclear and sometimes entirely unavailable.

Qyura aims to organize the medical sector to allow patients to make informed decisions by becoming both a discovery platform as well as an opinion generating medium. Be it preventive healthcare, a person’s day today medical requirement or assistance at the time of emergencies, Qyura is the go-to place for everyone.

The platform aims to offer booking assistance, reminders before appointments, letting the patient know if the doctor cancels and a gamut of impromptu calls-to-action which demonstrates the extra-mile to its users.

The company will also be launching a pharmacy module, where medicines will be delivered at the user’s doorstep.

About Qyura

The brand Qyura is owned by Medicraft Technologies Pvt. Ltd which is a completely self-funded. Promoted by the Jatia Business House in Kolkata, a group which has a century old legacy in business, it aims to revolutionize the e-health segment with both head and heart. The Jatia Group, under the young and energetic leadership of 24 year old Siddhant, has seen steady growth since his entry into the business at only 16 years of age and is currently diversifying its activities into the e-healthcare sphere by launching India’s first, one-of- its-kind 360° market aggregator.

Siddhant is a fourth generation entrepreneur from Kolkata with about 7 years of experience in business and marketing. He aims to bridge the gap between health and care through his latest venture. Qyura will be soon launched in cities like Delhi, Ahmedabad, Pune, Nagpur, Hyderabad and Indore to name a few. For more information, please visit Qyura