Jio Cricket Play Along initiative has won the ‘Best Use of Mobile Marketing‘ award at the prestigious Global Mobile [GLOMO] Awards 2019 at MWC19 Barcelona. The other nominees for this award included Buyapowa and SMARTY for SMARTY, Dialog Axiata for Dialog Mega Run Mobile Marketing Platform, China Mobile Yunnan & Huawei for Yunnan Touring by One Mobile Phone, and Voyager Innovations for Freenet’s Freeniversaya.
Jio Cricket Play Along is an experiential marketing campaign that let users experience cricket on TV and Mobile simultaneously in a real time and interactive manner. The GLOMO Awards recognize and celebrate the best of the best, highlighting the technologies, products, companies and individuals that are pushing the boundaries of ingenuity and innovation to create a better future.
Speaking about the award to Jio Cricket Play Along, the judges said
This checked all the boxes to qualify for extreme success through a mobile marketing and advertising initiative. When you add up all the intelligent planning and execution, it is no wonder that millions played and 19 advertisers enjoyed the benefits of this progressive and fun platform.
Jio Cricket Play Along brought people together to celebrate the most loved sport in the country by turning spectators into participants, getting India closer to Cricket, their favourite teams and players. This award is testimony to the success of the highly engaging experience that this initiative presented for cricket fans on their mobile phones.
The concept to blend cricket which is the most popular game in India with an interactive and immersive mobile application was well embraced by Indian viewers with over 100 million unique participation and millions of hours of engagement on the platform.