The tie-up is in line with TIL’s unique ‘Single Sign On’ initiative, the objective of which is to increase user convenience by providing a homogeneous sign-up and log-in interface across all TIL web and mobile properties.
Times Internet, with its 37+ digital properties, already offers unified logins [SSO] and loyalty. However, this new tie-up with Truecaller will further smoothen the sign-up and authentication processes for TIL’s customers, of whom 75% access the portals through their mobile devices.
Truecaller’s mobile number based identity solution – ‘Truecaller SDK’ innovation has made mobile authentication exclusively number-based since mobile numbers are highly personalized and user-specific. This enhances security and convenience by eliminating the hassle of repeated OTP SMS-based logins.
Commenting on the partnership, Gautam Sinha, CEO of Times Internet said
Consistent to our flywheel strategy, and catering to a mobile first customer base in India, TIL understands the need to reduce friction and make the experience seamless across properties.
Commenting on the partnership, Priyam Bose, Director & Head, Global Developer & Startup Relations, Truecaller said
Mobile number has become the primary identity in India. We are excited to partner and integrate Truecaller SDK, our mobile identity solution into TIL’s web and mobile platforms to bring ease of access to our diverse audience across its properties. The more touch points we can bring to our users, the more value we can add to their lives in India’s fast-maturing mobile-first market.
People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialler that offers caller ID, spam detection, messaging and more. For more information, please visit Truecaller