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Exotel enables stock brokers become SEBI compliant, rolls out its cloud telephony services to help stockbrokers record customer calls efficiently

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Exotel, one of Southeast Asia’s largest cloud telephony platforms have announced capabilities that can help stock brokers record calls and be compliant in a matter of minutes without any IT help or hardware infrastructure.

To prevent unauthorised trading activities, market regulator Securities and Exchange Board of India [SEBI] has directed stock brokers to compulsorily keep a call record of all orders placed by clients from 1 January 2018. This is to ensure that there is a definite proof of customer orders that can be accessed in case of a dispute which is  a result of complaints about unauthorised trades from customers.

Speaking on Exotel’s initiative, Shivakumar Ganesan, CEO & Founder, Exotel said

There is a limited time frame for stockbrokers to become SEBI compliant. Given this scenario, Cloud Telephony is the best way to record calls in a safe, secure and easy to use manner.

Exotel helps businesses manage their business phone system via a virtual phone system.

Exotel’s cloud telephony platform

  • Records every single conversation – Calls routed via Exotel are recorded and available for access via a simple to use dashboard. The calls are stored on the cloud. The storage is safe, secure and easy to use.
  • Is cost effective – Pay as you go. No maintenance cost. Get started with a simple mobile phone. The system scales and upgrades as per your needs.
  • Allows work On the Go – Don’t be chained to a desk. Take customer calls from anywhere without compromising on compliance
  • Enables speedy setup – Calls need to be recorded starting Jan 1st, 2018. Very little time to set up a robust system. Exotel does this with ease.
  • Allows easy retrieval – Calls are stored in a safe and secure way on the cloud. These recordings can be retrieved from our dashboard, downloaded and shared as per your convenience.
  • Is feature rich – Exotel offers a lot more than a simple call recording. Set up IVR systems, add agents as you grow, keep track of your daily conversations, etc. You can build complex call flows with a simple drag and drop interface.

To help stockbrokers better understand the offerings, Exotel has set up a micro-site to provide information. Please log in to this page to learn more about this.