With Diwali just around the corner, there has been a lot of questions raised about the air quality after the Diwali festivities. Some cities like Delhi where pollution is at an all-time high, the sale of firecrackers has been curbed in Delhi-NCR as per the verdict from Supreme Court. Though the firecrackers ban has not been imposed in other cities, citizens are becoming more and more vigilant about pollution, air quality and the implications of bursting crackers on the environment.
Many brands are coming up with very innovative concepts so that Diwali can be celebrated in a manner that there is less (or no) noise pollution! Adding to the festivities this Diwali, Vodafone India, in hallmark style, has come up with an innovative concept to delight its customers. Vodafone is encouraging customers to walk into any Vodafone stores across India on 18th and 19th October to get a unique & differentiated Diwali experience and create a personalized Diwali GIF with Augmented Reality to wish an eco-friendly Diwali to their loved ones.
All Vodafone stores are decked with Diwali accessories and each customer would be greeted by traditionally attired Vodafone personnel, with a custom created offer, an opportunity to send a unique, personalized Diwali greeting (GIF) to their loved ones and a chance to take home a gift hamper. There would be on-going promotions on the MyVodafone App where customers can choose personalized plans.
With the help of store employees, Vodafone customers can create eco-friendly Diwali ‘phuljaris’ greetings for their loved ones, through a twist of Augmented Reality. The personalized GIF can then be sent to friends & family, through social media by tagging them. Each customer will also receive a special Thank You card from Vodafone.
Kavita Nair, Associate Director – Commercial Operations, Vodafone India, said
We, at Vodafone, have always been customer obsessed and believe in delighting our customers. This festive season, we invite them to visit our stores for an innovative Augmented Reality [AR] experience and use it to create their own, unique Diwali greeting for wishing their family and friends.
We walked into their Whitefield store and tried out this simple, yet effective AR solution to wish the dear ones ‘Happy Diwali’. It is an interesting way to promote e-Diwali, create more customer engagement and customized offers ensures that customers can make their Diwali more eventful 🙂
If you are Vodafone customer, you should definitely give this a spin to wish your dear ones ‘Happy Diwali’ 🙂 If you have already tried the Vodafone AR experience, do leave your experience in the comments section…