Technology plays a major role in our lives. Areas or domains that were once untouched can now be explored with the power of technology. It has enhanced the overall experience of banking, communicating, shopping, learning, etc. and one sector that is currently witnessing the change is Education. E-learning or Ed-Tech have been the pioneers of change in the field of education. Gone are the days when learning could only be done inside classrooms [closed walls], now you access tons of educational content from leading institutions, renewed professors, etc. free or at a negotiable rate on the internet.
Ed-Tech: Changing the way we pursue Learning
The major advantage of e-learning is that it reduces costs drastically and content could be accessed while you are on the go. All you require is a good phone/PC and a decent internet connection to access their material. As per a recent employability report, India requires close to 119 million more skilled workers by 2022 and most of the sectors except agriculture would require skilled workforce in the next seven years! Many of these skills do not fall under the purview of the traditional education system and e-learning can play a major role in filling the ‘Skill Gap’. Rising internet penetration, falling handset rates, wider adoption of digital technologies/digital media act as catalysts for the nascent e-learning sector. Though MOOC [Massive Open Online Courses] have been the torch bearers of the e-learning revolution, they also have a number of shortcomings.
One industry that has changed considerably due to the internet is the Media and Entertainment industry. Gone are the days when you need to turn on your television in order to get your daily dose of entertainment. That industry is no more a subsidiary industry in the Indian economy but has also started contributing substantially to the economy. Similar to other industries, the media industry also faces a serious dearth of trained professionals and there is a need to fill the demand-supply gap. TalentEdge, a new age ed-tech firm that offers courses in partnership with world leading institutes aims to solve this problem for the entertainment industry through tailor-made courses.
The TalentEdge advantage
TalentEdge offers exclusive specialized courses that are market relevant as well as industry specific. For some of the courses, they offer a blend of online as well as offline learning opportunities through practical learning. The faculty at TalentEdge are industry leaders who have the domain as well as working experience. The major advantage of TalentEdge is that it has been able to recreate classroom type interactions in the virtual world. It so far trained close to 3 Lakh individuals and corporate learners.
TalentEdge: Cloud Campus, learning in the cloud
Though TalentEdge offers digital courses, it ensures that sessions are interactive and students can also learn from each other. Digital learning on TalentEdge is powered by Cloud Campus – its in-house interactive technology solution. Cloud Campus enables social collaborative learning, content curation, gamified content, assessment, and analytics so that students can learn on-the-go.
TalentEdge: Partnerships & Affiliations
As it is widely known, a certificate is just a piece of paper which holds value only when it has some industry affiliation/relevance. TalentEdge has left no stone unturned in that aspect and has partnered with top Indian & International Institutes including namely IIT, IIM, XLRI, etc. and with renowned corporates like OLX, Viacom 18, Wizcraft, etc. Thanks to these partnerships, it is able to offer an array of Programs and Services curated by world-leading institutes and corporates!
TalentEdge: Courses in Media & Entertainment
TalentEdge offers a number of courses for this vertical in association with MICA. The course has been designed in such a way that it offers insights into the business of media and also gives an in-depth view of the emerging trends in that industry. The lectures would be delivered by experienced faculty from MICA using Cloud Campus solution.
Some of the advantages of the course are below [Source]
- PG Certificate from MICA
- Learn from the best at MICA
- Gain MICA Alumni status
- Keep up with the latest in Media & Entertainment
- Understand the nuances of Business of Media
Who should attend
- New media entrepreneurs
- Marketing & Advertising professionals
- Media Planning & PR executives
- Entertainment & event professionals
TalentEdge offers curated courses in the field of Media & Entertainment based on your requirement, some of which are below
PG Certificate Program in Advertising Management and Public Relations
The course aims at skill as well as perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education. The next batch starts from August 2017 and the course duration is 12 months.
Dr. Falguni Vasavada Oza is the professor for the course. Dr. Falguni Vasavada Oza can be contacted on LinkedIn and Twitter. The course consists of the following modules
- Marketing
- Consumer Behavior
- Advertising
- Digital Marketing
- Public Relations
- Media Management
- New Media
- Client & Agency
Further details about the course structure, eligibility, course fee, etc. can be found here
PG Certificate Program in Media & Entertainment Management
This course is designed in association with MICA where they offer a certificate online program specifically designed for the media and entertainment industry professionals and enthusiasts looking for an in-depth knowledge and a career path in the sector. The next batch starts from November 2017 and the course duration is 4 months.
Dr. Darshan Ashwin Trivedi is the professor for the course. The course consists of the following modules
- Brands – How brands are communicating with consumers today
- Consumer Behaviour
- Media Ecosystem
- Communication Planning
- Media planning and buying
- Audience Research
- Integrating Digital, POE Media, Programmatic buying, Importance of Listening
- Future of Media & Media business challenges
- Business of Media
- Film Marketing
- Sports Management
- The importance of content – Paid content and consumer generated content
Further details about the course structure, eligibility, course fee, etc. can be found here
On completion of the course, participants would receive PG Certificate issued by MICA.
TalentEdge : Closing Thoughts
Whether you are an aspiring media entrepreneur or a PR/Media person willing to sharpen your skills, look no further than tailor-made courses from TalentEdge.
If you have already enrolled for Media & Entertainment courses from TalentEdge, do leave your feedback in the comments section…