Marketing is an essential part of any new start-up or business. To succeed in whatever domain you’re targeting, you need to pay more attention to direct mail marketing as it is still a fundamental marketing tool. Without it, you won’t be able to diversify your customer base. Today’s competitive business environment makes it hard for companies to stand out. And yet, it’s not something impossible to achieve. In spite of the fact that many have ditched email in favour of social media, email marketing remains one of the most productive ways to win over customers. Here are some guidelines to help you leverage your power and grow your business using direct mail marketing.
Augmented reality
Direct mail is probably one of the oldest (but also most effective) forms of marketing a business. In the last couple of years, advanced technology and social media has made this strategy go extinct. Believe it or not, very few companies still use emails to appeal to customers; and that’s because many rely on sponsored Facebook ads and tweets. The good news is there’s still great power in direct mail; you just have to learn how to use it and make it work for your business goals. For your business to stand out and make itself different from all other emails people get in their inboxes, you need to blend email marketing with augmented reality apps, thus bring your products and services to life. There are sensible ways companies can use to integrate technology into their marketing campaign and win over valuable customers.
Incentives
People love getting stuff for free, whether we’re talking about discounts, vouchers, or any other freebies. Truth be told, you can’t get your product out there without offering some free samples to people; because free samples might be exactly what people need to buy, and even spread the word. However, you shouldn’t just send emails with subject lines titled “Click here to get X for free” because nobody will want it. You have to be creative and craft a message that sounds interesting and attention-grabbing. To appeal to your customers, you have to stand out from your competition.
Put some thought into your emails
Believe it or not, some of the world’s biggest brands make one huge mistake when sending emails to customers – they don’t put enough thought into the creation of their message. Whether you want to offer something to customers for free or invite them to read your latest post, it is important to make sure your email sounds well – it has to be both structurally and grammatically correct. If you’re not the most experienced writer, hire someone to handle the copy-writing. Innovative engaging and creative emails work the best
Be different
The power of direct mail marketing can be outstanding. To make your emails stand out, you have to be different. Your approach has to be unique and ingenious for people to want to know more. Direct mail might be one of the oldest and most used marketing forms out there, but for an email to be memorable it has to engage. Think outside the box for once, and dare to come up with the most out of the ordinary subject lines. Make your emails persuasive and you’ll be able to appeal to a wider audience. Don’t rely solely on social media, as social media is no personal and it doesn’t make customers feel special and appreciated.
Combined campaigns
The finest companies out there abide by more than one technique to market their business. Direct mail marketing can work miracles; however it must be integrated into additional campaigns to provide you with the best results. Email marketing doesn’t work alone; it has to be used together with direct mail and social media to boost your company’s bottom line and yield dividends.
Whatever business objectives you might have for this 2016, make sure to implement the best strategies. Increase brand awareness with social media, but make your potential customers feel that you can about them with email and direct mail marketing. Have a target audience in mind before getting started, and focus on a group of people that might actually have an interest to buy whatever you’re selling.
This is a guest article by Denny Averill & Romax.co.uk