Bengaluru-based conversational m-commerce start-up, Goodbox has acquired SmartPocket for an undisclosed amount. SmartPocket started out as a mobile app that allowed customers to digitize their loyalty cards. They were working towards making SmartPocket the online wallet for customers to make online payments, place orders with offline partners as well as store all their virtual cards in one place.
SmartPocket was co-founded by Kiran Shastri and Mayank Shah. They will be joining the leadership team at Goodbox post acquisition. Goodbox enables small businesses to become e-commerce ready, on the Goodbox app, within minutes by providing seamless discovery, ordering and payment. Consumers can buy directly, over messaging, from their trusted stores across multiple categories without having to download multiple apps.
Abey Zachariah, CEO & Co-founder of Goodbox said
The SmartPocket team is very talented and tenacious. During our discussions with them, we realized we share a similar vision and it made sense to join forces to empower millions of SMEs to come online. We are building very strong mobile capabilities and this is a step towards that objective. We are very excited to be building Goodbox along with them.
Kiran Shastri, CEO & Co-founder of SmartPocket said
We are excited about joining the team at Goodbox. We have a shared vision and now a shared goal. At Smartpocket, we wanted to create a marketplace with a focus on repeat business and customer loyalty through a digital wallet. We will now look to bring that mindset, technology and expertise with us into Goodbox. There is a clear need among businesses for a platform that enables them to sell on mobile and Goodbox is catering to that need -while it creates one of the largest consumer platforms that enables them to buy directly from their trusted businesses on a single app.
Goodbox had recently announced its Series A funding of $2.5 million from Nexus Venture Partners.
About Goodbox
Goodbox gives an app presence to businesses. It enables a business to create a storefront on the Goodbox app. Businesses want to adopt new technologies such as being on app, having a storefront and being able to interact with their consumers real-time. However, creating or maintaining an app is a very costly and complex affair. Goodbox enables SME businesses with an app presence within 5 minutes at an unbelievably low price, along with a payment gateway. Businesses can host their menu on the app and create their business profile as well. Every business can now be on the Goodbox app and start conducting commerce with their consumers. Goodbox app for Android can be downloaded from here
[Image Credit* – IndiaWeb2]