Zeta, Directi group portfolio company introduces App-Based Meal Vouchers for the fist time in India

Like Tweet Pin it Share Share Email

Zeta, the newest portfolio company of the Directi group, introduces Zeta Meal Vouchers, a mobile-based meal voucher platform. Introduced for the first time in India, this revolutionary new solution will provide HR Managers with an instant one-click distribution platform to employees across cities.

This path breaking solution provides HR Managers a simple desktop interface that can be used to initiate transfer of meal vouchers to hundreds of employees at one go. Employees can then receive these meal vouchers on their smartphones and start using them instantly.

What’s even more interesting is that Zeta Meal Vouchers can be used across any outlet for purchasing food and non-alcoholic beverages – irrespective of whether the outlet is a Zeta affiliated partner or not.

Zeta CEO & Co-founder Bhavin Turakhia said

We are really excited about our new initiative and foresee a lot of scope for this product. The meal voucher market today is worth about Rs 4,000 crore with approximately one million employees using meal vouchers in some form or the other. The potential market size is estimated at over 10 million users. However, given the cumbersome distribution process, many corporates and employees shy away from this benefit. We genuinely think Zeta can make this process 10x better than any current practice.

This tax saving instrument is also the only solution in India that is fully compliant with Income Tax and RBI laws as prescribed under the new RBI norms updated in December 2014.

With Zeta, HR Managers can easily distribute vouchers digitally to employees without wasting time or resources. This solution also eliminates the problem of storage of vouchers until employees have collected them. The fact that these vouchers are available to employees on their smartphones also implies that they do not have to carry bulky booklets or worry about vouchers being damaged or stolen. The Zeta app ensures the vouchers are tamper-proof and fully secure.

Zeta CTO and Co-founder Ramki Gaddipati said

Technology is at the heart of this product. We have directed all our efforts to make Zeta a completely secure product. Zeta is smarter and more relevant in this fast-changing world. Moving from paper to digital is the way to go. Whether it is about saving trees from being sacrificed for paper manufacturing or making complicated processes streamlined and quick, digital is the new way of life today.

Zeta Meal Vouchers are also equipped with many other features that make it even more convenient for users. The app has a location-sensitive merchant directory that helps users locate outlets in the vicinity. The app also eliminates transaction hassles caused by rigid denominations in paper-based solutions, thereby allowing employees to pay odd amounts without worrying about change. All-in-all it is the most convenient meal voucher solution in the market today.

The Zeta app is supported on Android, Windows & iOS platforms currently. To know more on how Zeta Meal Vouchers work, click here

About Zeta

Zeta is the newest portfolio company of the Directi Group. It promises to give the world ground breaking offerings and tech solutions that would change the face of commerce. Completely digital in nature, Zeta believes in making commerce more inclusive and accessible to more and more people. Zeta is co-founded by Bhavin Turakhia, the CEO and co-founder of the Directi Group and Ramki Gaddipati, who is also the CTO of this tech-driven company. To know more, log on to