To showcase how organizations are creating value by leveraging analytics across industries, NASSCOM & Hansa Customer Equity Pvt. Ltd. announced the commencement of a case study on Analytics and its Attributes. As part of the study, companies across sectors can participate and showcase the business impact by leveraging analytics in the four application areas of Customer Experience & Lifecycle Management, Revenue Maximization, Operational Efficiency, and Compliance & Risk Management.
Technologies such as Social Media, Mobility, Big Data and Analytics and Cloud [SMAC] are reshaping businesses across sectors. An increased number of companies across India, from service providers to customers, are leveraging analytics to create value. Many of them leverage Chief Data Scientists and Chief Analytics Officer to capitalize on the SMAC opportunities. The objective of this study is to promote the usage of analytics that involves business applications of Descriptive, Predictive or Prescriptive Analytics and identify the most innovative companies demonstrating excellence in analytics.
Speaking at the occasion, Mohan Krishnan, Director, NASSCOM said
Businesses are challenged by the digital revolution, changing consumer demographics who demand omni-channel experience, the reduced time-to-market and stringent regulations. This is creating huge amount of data. This explosion of data in enterprises is fuelling the rise of analytics, creating a sizeable business opportunity.
To leverage this opportunity, NASSCOM is actively engaged in promoting adoption of analytics and sustaining India’s position as the analytics hub of the world. According to NASSCOM the big data analytics industry is expected to grow to more than double to $2.5 billion by the end of 2017-18. While some sectors have taken the lead, others have realized its importance for long-term growth and surviving in a highly competitive environment. Dynamically changing customer trends will further drive the growth of analytics, compelling organizations across sectors to analyze how information can be used intelligently.
Speaking about the study, Swaminathan, Co-founder & CEO, Hansa Cequity said
At Hansa Cequity, we believe that Data is the new fuel and competitive advantage for the enterprise and Data-driven marketing will become the new normal in companies. Hansa Cequity’s pole position of analytics expertise and a unique status as a service provider will help companies improve their marketing maturity using analytics as a great platform for launching this initiative.
While sharing his views on the initiative, Ajay Kelkar, Co-founder & COO, Hansa Cequity, said
This case study is a great platform for companies in India to showcase how analytics has positively impacted their business. In this changing world, business leaders and marketers need to transform their approach to connecting and engaging with these customers.
The vast proliferation of data and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations. Analytics today has proven to be the crucial ingredient of success for organizations across industries, rehashing the key business dimensions which form the basis of competition -Customer, Risk & Operations.
| Milestone | Milestone Date |
| Submission of Abstract | 30th Mar 2015 |
| Notification of acceptance for final Case Study submission | 15th Apr 2015 |
| Case study Submission | 14th May 2015 |
| Notification of winners | 12thJune 2015 |
| Presentation by winners at NASSCOM Conference | To be Announced |
Application Process
- All interested parties should send an abstract by 30th March 2015.
- Abstracts will be reviewed by an expert panel and will comprise of an eminent panel of analytics experts, both academicians as well as practitioners.
- Short-listed abstract applicants will be requested for submission for case studies.
Criteria for Evaluation
- Innovation – Innovative use of any analytical technique
- Methodology – Robustness of the methodology and the rigour involved
- Business Impact – Impact of the analysis
About Hansa Cequity
Hansa Cequity is a customer marketing company where they bring the power of Data, Analytics & Insights & marketing action together for enhancing customer relationships & customer value. The company has a team of specialists with diverse skill sets who work together to deliver highly relevant digital and social media campaigns. The whole-brain approach to marketing brings together logic, driven by data and analytics, and the magic of creative thinking to deliver enriching customer experiences. Some of the renowned clients include Croma, Celio, Hypercity, Westside, Axis Bank, Birla Sun Life, Tata Sky, Zee TV & many more.