Gone are the days when we had to stand in queues for booking train/bus or even Flight tickets. With the rise of OTA, it has not only become convenient for customers to book tickets but also get great discounts on them. Today we have an article by Rohit who works for Coupon Lava & his awesome customer experience with MMT gave rise to this article where he touches upon “The success of MakeMyTrip”. He can be reached on Google+
Initial Days of MakeMyTrip
Many might think that MakeMyTrip [ henceforth referred as MMT ]is yet another website founded in the early 2010′s. But it is certainly not so. MMT became the traditional online travel-booking site of India a few years ago. It was founded on the 1st of April in 2000 by Deep Kalra, a successful agency businessman from Haryana. The website was almost untouched till 2002 and then, advertisements triggered a revolution in the field of tours and travels. MMT is funded by Helion Ventures, Sierra Ventures and SAIF Partners and the amount is nearly Rs. 13,000,000.
Sweet taste of Success
According to some official surveys and accounts of the Indian Airspace, it was inferred that nearly 1/12th of all the domestic flight bookings was done using this website in the year 2009. Initially, MMT was just an intermediate between the passengers and the ticket counters for air travel. Subsequently, as time moved on, the website experts and the IT technicians decided to boost the privileges and started online booking for railway trains, registered government bus services and international airways.
After 2005’s incredible success, the developers started focusing on e-tickets. Today, the e-ticket is processed in less than 30 minutes and is immediately emailed to the concerned passenger. Bookings of domestic flights, international flights, hotels, packages like ‘flight plus hotel’, holidays, taxi cabs, private cars, bus and railways are the services offered by the company.
Some critiques and journalists say that online travel booking is totally unsafe as the discounts have no relevant roots behind them. The companies never tell the source of discount and subsidies. To curb this problem, MMT added trusted brand-ambassadors and increased the advertisement frequencies to let everyone know about their genuine and reliable methods of operation. Also, they have consistently provided great MakeMyTrip coupons which can be easily found at coupon websites like Coupon Lava, CouponCabin etc. Also, in the quest to provide economical travelling solutions to its customers, MMT launched the ‘Trip Rewards’. According to this deal, a passenger earns a certain number of reward points after (s)he books a relevant travel plan with the online mega-company. These reward points can be used as discounts for all the future transactions.
MMT is also one of the first Indian websites to accept online payments via PayPal. The payments can be made via many accounts. More than 70 employees are engaged in website development, consumer support and customer relations.
The history, revolutionary development and the present success of this e-company is capable enough to make us believe in the bright future of this company.
If you had an awesome experience with any OTA, please share them in the comments section …