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Email marketing and branded products [Guest Post]

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If you have a business which provides goods or services, you’re probably no stranger to the power of Email Marketing. It’s an incredibly powerful tool for any marketing you do – not only is it very cheap compared with printed material, it’s highly targeted & very measurable. With a little bit of forward planning, email marketing can ensure you’re speaking to the right people, at the right time, giving the right message. Do it right & with just a few clicks of a button you’ll reap the rewards. But when it comes to selling branded products, email marketing really does come into its own.

In this article, email marketing provider Little Green Plane will share some top tips to make sure your branded products fly off the shelf. For more information about how you can create great email campaigns, please visit the website.

Selling your wares
Believe it or not, you don’t need to sell through email marketing to get sales. Sounds funny right?
From a personal point of view, your email inbox is probably creaking at the seams with emails offering you products and discounts – but just how often do you choose to buy? The first rule of email marketing should be to keep in touch with your fans and share your world. Connect and keep in touch, Communicate and let them know what’s happening at your business, Curate and invite them to get involved with you, and Create engaging content. These four Cs are vital when it comes to selling branded products, because the more you communicate the more likely people will connect with you. Once they do they’ll be more likely to buy!

Nurture your friends
For a business selling branded products, loyalty is key. After all, why would people be interested in buying your products if they don’t like you?
Nurturing your friends is crucial if you want to get sales – and that’s where email marketing can really help because it lets you send messages to the right people at the right time [this is called segmenting]. If you send out a powerful message to targeted groups you’ll be more likely to get a response. As point #1 says, create something worth sharing with your emails and give people something they find interesting and want to share on social media. If you can prove that you are a business worth following through a highly targeted email, you’ll be thought of as a business worth spending money on.

Theme your emails
The beauty of email marketing is that you can make sure your message, like your branded products, convey your business colors and brand perfectly. With a little bit of design work you can make your emails stand out. Most email marketing software lets you change the font, font size and text color – and you can change the color of the background, and add nice footers, headers and more! If you change your mind, you can always select a different theme option and it will change and keep all your content too.
If you treat your emails like your branded products you’ll build confidence and trust. Remember – the simpler the better.

Save the date!
If your business thrives on branded products at certain times of the year, then email marketing is king. What better way to plan ahead for events like Christmas, Valentines Day, Halloween or Independence Day than with a highly targeted email message? You can send photos of balloons, key chains, caps, bags and gift boxes in good time – making sure your friends know you’re the business to trust.
If you get the message right and out in good time, email marketing ensures your message is seen. Before you know it you’ll be seeing more inquiries and hopefully more sales!

Competitions & Giveaways
The final point to note when it comes to email marketing for branded products is the power of social media. Many businesses make the mistake of trying to sell on social media. It’s a big mistake. Think of it like this – social media is a place to be social. It’s a place to share fun things, to share jokes, to share useful information and to nurture friendships. How would you respond if someone walked up to you in a bar, and rather than say hello offered to sell you a mouse mat? You’d turn them down.
With that in mind, use your email marketing to offer something to your friends. Give away products. Hold competitions. Create a buzz about you and your brand and give people a reason to share your email with their friends. If you can get this right your email marketing efforts really will be worth it.

If you have some tips or experience on Email Marketing, please share them in the comments section.